Look how technology has changed the world.
It’s happening all around us, it’s part of our everyday lives and the massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade.
Now the technology sector also has a strangle hold on another measure: the value of consumer brands.
| Global Rank | Brand | Brand Value 2017 |
|---|---|---|
| #1 | $245.6 billion | |
| #2 | Apple | $234.7 billion |
| #3 | Microsoft | $143.2 billion |
| #4 | Amazon | $139.3 billion |
| #5 | $129.8 billion |
In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.
Int he following infographic, by “brand”, we are referring to the intangible asset that exists in the minds of consumers, which is usually an image forged over time through exposure to branding, ads, publicity, and other types of personal experiences.
Meanwhile, the “brand value” is the dollar amount a brand contributes to the overall value of a corporation.
Measuring this intangible asset reveals an additional source of shareholder value that otherwise would not exist.
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from Property UpdateProperty Update https://propertyupdate.com.au/these-are-the-worlds-most-valuable-brands/
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